Marketing Campaign Manager

Location: Austin, TX office – US

Job description

SourceDay is the leading cloud-based software solution that automates the procurement and purchase order management process for manufacturing and distribution companies to manage their direct spend.

We are looking for a dynamic individual to participate in accelerating the growth of our business by taking an entrepreneurial leadership role in Demand Generation Marketing. Reporting to the VP of Marketing you will be involved in the full range of marketing strategies that contribute to the successful development and execution of Marketing and Demand Generation. The ideal candidate has extensive experience in the technology marketing space, a broad breadth of marketing experience including demand generation, event management, digital marketing, marketing automation, and content creation.

Responsibilities:

  • Drives revenue growth through targeted marking programs and marketing automation
  • Manages program execution from beginning to end for a portfolio of inbound and outbound marketing programs, including campaign management, email marketing, paid media campaigns, webinars and events
  • Reviews marketing output for accuracy, clarity of content, and applicability to the target audience
  • Analyzes program results and prepares/presents reports on performance against weekly and quarterly demand goals
  • Prioritizes work activities, and prepares and monitors project timelines and costs
  • Develops methods for expanding the lead generation potential of campaigns and projects
  • Provide project management and event management support for virtual webinars, regional workshops, and global trade shows and events
  • Ability to create clear copy/content

Qualifications:

  • Minimum 2-4 years of proven success in executing a variety marketing campaign program management, lead management, and reporting with extensive knowledge of revenue marketing principles and techniques
  • Solid understanding of marketing automation systems like Marketo or Pardot, and CRM systems like saleforce.com with experience in monitoring and analyzing data to evaluate program effectiveness and ROI using these tools for reporting
  • Experience with multiple lead generation methods Proven success of daily program management of multiple concurrent campaigns, ensuring that projects are completed on time, within budget, and with a demonstrated ROI
  • Ability to deliver regular comprehensive campaign analysis, reporting and updates to internal teams
  • Proven track record of measuring and controlling ROI based on actual costs and performance results, including assessing campaign effectiveness by channel, offer type, and target segment
  • Strong understanding of the fundamentals of content marketing
  • Results-oriented, extremely proactive and collaborative
  • Strong organizational skills to produce quality work, meet tight schedules and coordinate with other staff members
  • Great attention to detail
  • Strong team player
  • Ability to work in a fast-paced, dynamic, performance-driven environment
  • Bachelor’s degree in Marketing, Business, or a related field preferred
  • Proficiency in Microsoft® Office Suite
  • Requires initiative and the ability to influence events in order to achieve results, rather than passively accepting them

To Apply: email us at contact@SourceDay.com