Company Updates

SourceDay Hires Supply Chain Industry Veteran Adeel Najmi as Chief Product Officer

AUSTIN, Texas–(BUSINESS WIRE)– SourceDay today announced its newest hire, Adeel Najmi, as CPO. He brings unparalleled expertise and experience to a company carrying impressive momentum after a $31.5 million Series-C investment. Najmi’s hire is the latest step forward for a company expected to continue transforming the way manufacturers, distributors, retailers and consumer packaged goods (CPG) brands approach direct spend.

Najmi brings extensive experience to the company—30 years in the supply chain field, with 14 product launches, as well as supply chain management transformations at 25 Fortune 500 companies. He’s led teams that have introduced breakthrough solutions for supply chain planning, inventory management, sales & operations planning, consumer packaged goods (CPG) revenue growth management & supply chain resilience.

“SourceDay has nailed one of the most nagging problems in supply chains: how to get visibility to inbound direct materials supply that you can trust,” Najmi said. “We solve bigger and more compelling problems for our customers by extending ERP’s reach and connecting into a digital network where companies collaborate with suppliers in real time.”

The company brings in their latest top talent at a moment when supply chain management is top of mind in virtually every board room in the world. Najmi sees the opportunity in the moment. “SourceDay is a perfect product for today’s market, and I want to reduce the time it takes for our prospects and customers to go, ‘aha! I get it!’,” Najmi said. “We need to accelerate the time to ‘aha!, mobilize customers on their digital transformation, and shrink the time to value.'”

SourceDay’s PO Collaboration platform automates direct spend purchase order (PO) changes to help manufacturers, distributors, consumer product goods (CPG) brands and retailers bridge the communication gap between direct material suppliers and their ERP. Their innovative supply collaboration solution delivers the “mutually verified supply signal” between the buyer and the supplier and it enables proactive visibility to potential delays. This helps eliminate supply surprises, increases on-time deliveries and protects cash flow. With SourceDay’s platform, procurement teams can trace a single part from PO issuance to acknowledgment and final delivery, giving organizations unprecedented visibility into the first mile of their supply chain. Visit and follow us on LinkedIn here.