Titan Brands (NetSuite)
eCommerce retailer achieved a 98% supplier engagement rate and 95% response rate by streamlining PO communication
“SourceDay helps us hold suppliers accountable by providing quality data about when they'll ship products in order to mitigate risks of late or incomplete shipments.”
-Jeff Hill, Senior Director of Supply Chain
Key Results
98% Supplier Engagement
Titan’s suppliers embraced SourceDay, consistently responding to requests and updating orders directly in the platform—no chasing required.
Faster Decision-Making
With real-time PO updates and shipment visibility, Titan’s team acts on potential issues earlier—mitigating late shipments and optimizing warehouse space.
95% Supplier Response Rate
Buyers no longer had to guess when shipments were arriving. With nearly universal response rates, the team gained confidence in inbound schedules.
Industry: eCommerce Retail
ERP: NetSuite
Key Issues:
- Manual PO management
- Lack of real-time visibility
- Inconsistent supplier communication
- High risk of late deliveries
Challenge
Titan Brands manages a wide range of large, high-volume products across
three brands—posing major challenges for warehousing, shipping, and supplier coordination. With nearly 1 million square feet of distribution space and dozens of suppliers, the team relied on manual PO workflows to manage hundreds of active orders. This led to limited visibility, time-consuming follow-ups, and missed updates on delivery changes. Jeff Hill, Sr. Director of Supply Chain, recognized the need for automation to improve forecasting and streamline supplier communication.
Solution
When evaluating PO lifecycle management tools, Titan Brands needed a solution that would boost supplier engagement and be easy for both buyers and suppliers to adopt. SourceDay stood out for its quick deployment and user-friendly interface—key to streamlining communication across the supply chain. Real-time visibility into every open order gave the team the predictability and accountability needed to ensure on-time, in-full deliveries.
Results
After a fast rollout across all three brands, Titan Brands noticed an impressive improvement:
98% supplier engagement and 95% response rate.
With nearly all suppliers active on SourceDay, communication is streamlined and issues are resolved faster. The purchasing team now has real-time visibility into every PO line item from a single dashboard—enabling early detection of delays and faster corrective action.
As product demand grows, SourceDay equips Titan Brands with the data and supplier reliability needed to scale confidently and maintain on-time customer delivery.
Boosting efficiency and accuracy with automated supplier collaboration
Before
- Manual PO management
Time lost to chasing down orders - Poor visibility
No way to know real-time PO status - Poor communication with suppliers
Slow or non-existent responses - Low supplier engagement
Finding out about delays too late - Lack of reliable data
Not knowing when something is running late
After
- Increased engagement and response
Increased supplier engagement to 98%, and supplier response to 95% - Standardized approach
A unified process for PO management for buyers across three very different product lines - Real-time access to data
Full visibility into the entire purchasing lifecycle and reliable data on POs that need action - Time management
Eliminated manual processes that dragged down operational efficiency - Supplier accountability
Suppliers now provide accurate ship dates to reduce late or incomplete deliveries
Who We Are
SourceDay
SourceDay provides PO Collaboration solutions to manufacturers, distributors, retailers and supply chains all over the world. We do more than save time and money; we transform procurement’s value proposition within the company.
Titan Brands (NetSuite)
Titan Brands is a direct-to-consumer eCommerce retailer helping customers achieve stronger, healthier, and more fulfilling lives. The company’s three brands – Titan Fitness, Titan Attachments, and Ash & Ember – offer premium fitness equipment, farming and land maintenance attachments, and outdoor furniture and entertaining products at affordable prices.
Supplier engagement improves outcomes
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