DuraMark (NetSuite)
DuraMark Technologies Delivers Agility and Innovation – Even in Extreme Conditions
“We were working in a very primitive environment. People were carrying around job jackets, walking them throughout the building. If somebody set one down and it slipped behind a desk, who knows what would happen with that job?”
-Christopher Beaschler, Director of Operations at DuraMark Technologies
Maintaining DuraMark’s Signature Speed
DuraMark Technologies is a 100% digital decal printer that emphasizes agility and innovation in their customer value proposition. Although the majority of their product is printed in-house, they outsource screen printing to specialized suppliers that often struggle to keep up with DuraMark’s signature delivery speed. By using the full capabilities of their NetSuite cloud ERP system and integrating it with SourceDay, they are able to accelerate both communication and collaboration with their suppliers.
“Our process efficiency and waste management have increased tenfold because we finally used our NetSuite cloud ERP for what it was really meant to be instead of just using it for what we thought we needed it for.”
- Christopher Beaschler, Director of Operations at DuraMark Technologies
High Speed Innovation Leaves No Room for Error
Four years ago, DuraMark was just using NetSuite’s financial capabilities. All of their business processes were “old school” or “primitive” as Christopher and Eric describe them. They were reliant upon Excel spreadsheets, job jackets, and Word documents for information management, and email, phone, fax, and human hand-offs for communication. They were overly reliant on tribal knowledge in the purchasing process, and their financials were not easily connected with their day-to-day operational reality.
If their high-growth trajectory was to continue, DuraMark recognized that they needed more collaboration and accountability with their suppliers. They found that in a fast, easy integration to SourceDay.
“Suppliers that we thought were going to be very hesitant to adopt SourceDay were the first ones to embrace it because of the ease of use, the functionality, and the benefits of having one single source of truth for communications.”
- Christopher Beaschler, Director of Operations at DuraMark Technologies
Internal & external challenges addressed
Before
- Costly Delays
Due to the need to facilitate lead time management - Manual Communication
Between DuraMark and suppliers created confusion and errors - Planning Difficulties
With DuraMark customer move-ins and move-outs - Cash Outlay Concerns
From sub-optimal inventory management
After
- Supplier Alignment
Ensured DuraMark’s customer remained the focus - Streamlined Communications
Minimized the number of supplier emails sent - Native Integration
Allowed POs to flow directly through SourceDay to NetSuite - Internal Collaboration
Between finance and operations ensured strategic cash flow management
Reliable Scalability
Visibility, Communication, & Automation
“It’s really important because we are growing so quickly; we need something that can grow with us. Implementing SourceDay is as close to flipping a switch as you can get.”
– Eric Douglass
By taking advantage of their full NetSuite cloud ERP functionality and integrating it with the SourceDay platform, DuraMark has quickly seen multiple improvements that boost user satisfaction and ensure a smooth customer experience. They modernized their internal operations beyond finance into operations and IT, providing their team with improved and automated communication, achieving sustainable agility, and protecting their speed-based value proposition from supply chain disruption.
Now they have taken the additional step of extending that modernization to supplier collaboration as well, creating a single source of truth and better visibility for everyone participating in the process.
SOLUTIONS
Bringing the Pieces Together
As customers place orders with DuraMark, demand comes into NetSuite and triggers the need to order raw materials. POs are issued out of NetSuite through SourceDay to suppliers.
This modern collaboration takes place through a digital cloud interface that provides prescriptive workflows, automatic notifications, and business rules to ensure everyone is focused on the most important transactions. SourceDay automatically keeps NetSuite up to date in real time.
All stakeholders (procurement, finance, IT, supply chain, and operations) are therefore operating on current, valid information. Similarly, all suppliers know exactly what their priorities are and everyone’s business runs more smoothly and cost effectively.
LESSONS LEARNED
Emerging from the Chaos
Four years ago, DuraMark was struggling through a kind of “primitive chaos,” from which they have streamlined and modernized. Once they had achieved visibility and improved communications internally, the natural next step was to extend that modernization into the supply chain. In the past, manual supplier communication required a heroic effort just to get basic information successfully back and forth.
Now, with SourceDay sitting between suppliers and DuraMark’s NetSuite cloud ERP, they don’t have to rely upon their own operational speed to cover up for costly and inconvenient supplier delays. DuraMark’s internal users and suppliers were trained during the same six-day period, ensuring no disruption to the business.
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