Company Updates

SourceDay Closes $31.5 Million Series C Funding Following Record-Breaking Year of Customer Growth

Newly backed by Norwest Venture Partners, SourceDay continues momentum with investments in product development and go-to-market

(AUSTIN, Texas) February 15, 2022SourceDay, a leading supply chain procurement collaboration engine for direct spend materials and one of Austin’s fastest-growing companies, today announced it closed a $31.5 million Series C round of funding. The round, led by Norwest Venture Partners with participation from existing investors ATX Ventures, Baird Capital, Draper Associates, Ring Ventures and Silverton Partners, comes at a critical time for manufacturers, distributors, consumer packaged goods brands and retailers as they are challenged with continued supply chain disruptions and first-mile issues accelerated by the pandemic. 

More than 12,000 global manufacturers, distributors and suppliers use SourceDay, with many currently relying on the SaaS solution to manage purchase order changes and supplier collaboration. SourceDay broke records in 2021 with the addition of thousands of new platform users. To date, SourceDay has processed more than $124 billion in direct spend for its global customers. The new financing will enhance SourceDay’s ability to help its customers mitigate supply chain risk as the pandemic continues to impact suppliers.

“Procurement teams can expect more than half of their purchase orders to change—a level of unpredictability that can be detrimental to many organizations. Procurement teams—and their suppliers—need user-friendly solutions in response to the supply chain’s erratic nature,” said Tom Kieley, CEO and co-founder of SourceDay. “Maintaining healthy supply chain performance is more important today than ever. Our emphasis on streamlining a company’s first mile enables teams to increase on-time deliveries, eliminate pricing discrepancies with suppliers, minimize inventory issues and drive predictability with last mile receiving. This investment will have a tremendous impact on our services and digital platform as we embark on another year of record growth and creating resilient supply chains for our customers.” 

SourceDay will use its Series C funds to accelerate its recruiting efforts, reinforce the company’s sales, channel and marketing engines, and maintain its continued investment in operations and customer success from 2021. The company plans to double its product and engineering teams and bring on a product leader to its executive team.

In addition to leading this round, Norwest partner Sean Jacobsohn will take a seat on SourceDay’s board of directors.

“Tom, Clint and the SourceDay team have impressed us with their deep domain experience and ability to scale the business at a time when supply chain performance software couldn’t be more critical,” said Sean Jacobsohn, Partner at Norwest. “SourceDay’s innovative solution improves supply chain procurement collaboration, drives real-time visibility to purchase order changes and enables on-time delivery. We are excited to be partnering with SourceDay as they continue their journey to improve direct spend management.”

SourceDay employs more than 88 employees and recently bolstered its leadership team through the hire of supply chain veteran Sarah Scudder as chief marketing officer. To learn more about SourceDay, visit

About SourceDay

Today more than ever, supply chains are broken, unstable and disrupting organizations throughout the world. SourceDay helps small to large organizations solve their complex supply chain challenges in manufacturing, distribution and consumer product goods. SourceDay provides unique collaboration software that bridges the legacy gap between suppliers and the ERP by automating purchase order (PO) changes throughout the entire direct spend lifecycle. With SourceDay’s suite of collaborative products, procurement teams can trace a single part from PO issuance to acknowledgment and final delivery, giving organizations unprecedented visibility into the first mile of their supply chain. To transform your PO management, visit and follow us on LinkedIn here.

About Norwest

Norwest is a leading venture and growth equity investment firm managing more than $12.5 billion in capital. Since its inception, Norwest has invested in more than 650 companies and currently partners with more than 200 companies in its venture and growth equity portfolio. The firm invests in early to late-stage businesses across a wide range of sectors with a focus on consumer, enterprise, and healthcare. The Norwest team offers a deep network of connections, operating experience, and a wide range of impactful services to help CEOs and founders scale their businesses. Norwest has offices in Palo Alto and San Francisco, with subsidiaries in India and Israel. For more information, please visit Follow Norwest on Twitter @NorwestVP.